Digital life is definitely the career choice for millennials, but after Covid-19, a much larger portion of the workforce is looking for work that doesn’t bind them to a single employer, and equally, they don’t have to commit to an over-stressed schedule.
Moreover, as working from home had become the norm for the vast majority of employees, and many have continued this routine even after the lockdowns were lifted, it has changed their perspective towards remote work and the possibilities of working full time with an income generated through online work.
At the top of the list for online earning options is online selling, and no one does it better than Amazon. If you are considering Amazon FBA or are already a seller and looking to take your business to the next level, then you need some solid tools. Studying the market, studying competitors, knowing what customers are looking for, and shortlisting new products that offer more profit are things that are of interest to any business owner regardless of their industry.
For Amazon sellers, the two most powerful tools which do all of these things and more are Jungle Scout and Helium 10. The question is, which one should you go for?
Let’s look at how these two stack up against each other in different departments.
1. Support
Undoubtedly, the most important thing for any user regarding a tool they use to enhance their business is how much support they can expect and what sort of quality is the support available. For basic everyday apps, software support isn’t a big concern, but when your livelihood depends on the performance of an app you want to make sure that the company will have your back if a problem arises. Both Jungle Scout and Helium 10 are constantly updating their services but there are a couple of things that set each other apart.
Jungle Scout support is available round the clock every day of the year, but more importantly, it also has an Academy which houses loads of free resources which will help users learn both about Jungle Scout and about selling through Amazon.
Helium 10 also has a training program known as Freedom Ticket, however, this is more focused on the Helium app itself. Though Helium 10s training section does have a paid section that has even more valuable resources and also has live training with Q&A sessions.
2. Features
There are many features to any Amazon selling software such as product tracking, PPC campaign management, product research, inventory management, and many others. While both these apps offer many similar features, many services are particular to each one. Before you can start understanding what Helium 10 offers, it’s also essential to set out whether you will be using these apps from a mobile or a desktop. Some features that make Helium 10 stand out are geared towards mobile users, while others that are peculiar to Jungle Scout are accessible through a desktop. Basic features such as keyword and product research are common to both services. Some features are fully available on one app but only partially available on the other. While some advanced features are completely unique to each platform. Ideally, understanding exactly what your selling strategy requires will make it easier to prioritize which features you need most.
3. Accuracy
When it comes to the features and services that you can use to sell on Amazon the list is lengthy. There are literally hundreds of tools to choose from, but what is important is how accurate these tools are, especially in the case of research tools. You want something that is going to give you an accurate representation of the market conditions. In terms of accurate reporting, both of these apps are leading the market right now. The only difference is that in some areas, one is more accurate than the other. Again this will depend entirely on the specific tools you need and how big of a role they play in your operations. However, if accuracy is your main concern, you can’t go wrong with either of these.
4. User Experience
Though both these apps are quite different in their user interface, they are both extremely refined and quite intuitive. They are a little different in how they present data and how your tools are laid out, but whichever you choose to go with, the user experience won’t be a deal-breaker. They both allow for statistical information to be presented graphically, they both allow the user to set a wide variety of filters and they both have a well-organized interface. They are quite on a par in this regard.
There are a lot of ways that you could sell on Amazon, and the differences between these apps highlight this fact. There is no right or wrong approach, just as there is no good or bad app, it boils down to what works for you. Different sellers have very different needs, and a great way to get a feel of these apps is to go for a free demo. As you develop as a seller you might find that there are certain things that you need, and that would be a better time to decide which software you want to use in the long run.
I’m is an owner of Venostech.com, blogger, Android and technology enthusiast. Individual who are educated in the IT and like to write according my scope.
